Client
Steady
Year
2025
Scope of Work
Branding | Concept | Art Direction | Website Design
Location
Switzerland
Steady Protocol is a cryptocurrency project focused on building secure and transparent DeFi (Decentralized Finance) tools. The team needed a full brand and website that would help them stand out in a crowded market, while clearly communicating reliability and long-term value. The challenge was to design a brand that feels stable and trustworthy, without looking boring or corporate. It had to speak to crypto-native users, but also feel open and simple enough for newcomers.
We set the visual tone with a clear concept: calm in the middle of chaos. The design avoids flashy effects and instead focuses on a clean, grounded look. We used a sober, modern color palette and a clear visual hierarchy to express control, safety, and clarity, key values in a volatile market.
The logo design combines structure with movement, echoing the protocol’s technical base and its steady behavior. Typography is bold yet minimal, and colors were chosen to feel both digital and professional. Visual language elements, like geometric shapes and subtle gradients, help reinforce the sense of balance and flow.
The system was built to work across many formats: from the website to social media, pitch decks, documentation, and more. Each element was designed to keep the same tone, clear, trustworthy, and modern. We also developed a modular UI system to support future growth and new product areas.
The final brand gives Steady Protocol a strong, recognizable presence in the crypto space. It feels stable, well-structured, and ready for serious users. The identity stands apart from the typical noise of Web3, offering clarity, focus, and confidence to everyone interacting with the product.
