Hard skills:

Branding
Graphic Design
UI Design
Illustration
Motion Design
Adobe Creative Cloud
Figma and Webflow
Procreate and Image Editing
AI Design

Soft skills:

Strategic Thinking
Visual Communication
Cross-Functional Collaboration
Problem Solving
Concept Development
Time Management
Attention to Detail
Quality Assurance
Teamwork
Interpersonal Skills
Client Communication

Languages:

Portuguese · Native
English · C1
Spanish · B2
French · B1
German · B1 (ongoing)

I'm Paulo, a brand designer with brand strategy experience who merges UI and illustration to create unique visuals.

Passion for Design, Branding and UI.

I'm a Senior Designer with over 20 years of experience in branding, graphic design, art direction, UI, and illustration. Throughout my career, I've developed strategic visual solutions for agencies, startups, and brands across Switzerland and Europe, always with a focus on user-centered design, storytelling, and long-term brand growth.

Currently, I’m expanding my practice by exploring AI-driven design tools to enhance creative workflows and build future-proof brand experiences.