Client
Sudaka
Year
2024
Scope of Work
Branding
Location
Switzerland
Sudaka is a food brand that brings bold, authentic Latin-American flavors to the Swiss market. The company needed a strong and unique brand to express its cultural roots while appealing to a modern European audience. This project was about creating a full visual identity for a new brand - one that feels proud, energetic, and full of personality. The Challenge: Sudaka wanted to stand out in a crowded market while staying true to its Latin-American spirit. The brand needed to feel fresh and bold, but also reliable and clear. It had to speak to a curious, design-aware audience while staying grounded in its heritage. The challenge was to find a balance between cultural richness and strong visual clarity - and to build a flexible system that could grow across different formats, from packaging to digital.
We created a bold and expressive identity using bright colors, strong typography, and a playful tone. The logo is simple but full of character - easy to recognize and full of attitude.
The visual language mixes cultural references with modern design. Hand-drawn elements, food textures, and loud color combinations help bring the brand’s energy to life. Everything was built with flexibility in mind, so the system works across packaging, signage, social media, and more.
Tone and Voice: The brand voice is direct, confident, and warm. It celebrates Latin-American culture without clichés - full of rhythm, flavor, and pride. The messaging is short, punchy, and easy to adapt to different situations and products.
The new identity gave Sudaka a strong and ownable presence in the Swiss food scene. The brand feels alive and exciting, ready to grow across new formats and audiences — while staying true to its roots. With a flexible system and a clear personality, Sudaka is built to make an impact from day one.
