Client
Sealogy
Year
2024
Scope of Work
Branding | Brand Strategy | Art Direction | UI Design
Location
Germany
Sealogy is a German company that offers insurance for boats and yachts. Their old brand looked outdated and didn’t match the quality of their service. It lacked the clarity, trust, and personality needed to stand out in the marine insurance industry. This project was a full redesign of their brand and website. The goal was to create a more modern, professional, and trustworthy image. The Challenge - The previous visual identity didn’t feel reliable or unique. It didn’t reflect Seology’s focus on safety, experience, and their deep knowledge of the marine world. We needed to build a new brand that felt strong, clean, and connected to the sea - while working well across both digital and print materials.
We redesigned the logo to be more modern and precise. The new color palette feels professional and calm, with subtle marine tones. We chose clean, easy-to-read typography to support clear communication. We also introduced simple graphic elements, inspired by navigation and the sea - like soft wave lines and minimal symbols - to give the brand a unique and relevant look. The new system is flexible and consistent, so it works well in every situation, from documents to the website.
The website was also redesigned with a clear structure, strong messaging, and a calm, confident tone. The new design makes it easier for users to understand Sealogy’s services and get in touch. It works smoothly on both desktop and mobile.
The new identity gave Sealogy a much stronger presence in the market. It now feels modern, trustworthy, and professional. The brand is better prepared to grow, connect with customers, and stand out from the competition.
