Client
Founders
Year
2023
Scope of Work
Art Direction | Branding
Location
Switzerland
Founders is a company that connects entrepreneurs, creators, and investors to launch new ventures. As the network grew, they needed a bold and professional visual identity that could support their evolving role in the startup world. The challenge was to create a brand that felt trustworthy and forward-thinking, without falling into the typical startup clichés. The identity needed to speak to founders, but also to investors and partners, clearly, confidently, and with a long-term vision.
We defined a visual tone that felt sharp, minimal, and assertive. The brand avoids trends and focuses instead on timeless, simple elements. The color palette is reduced but strong, and the use of negative space and clean layouts communicates clarity and structure, qualities that founders value.
The logo is confident and compact, with a strong typographic foundation. It works well in both large and small sizes, across digital and print. We built a modular system around bold typography, structured grids, and subtle graphic gestures that reflect connection and building, key ideas in the startup ecosystem.
The brand system was designed to scale across different platforms: website, pitch decks, documents, and social channels. It adapts to different content needs while keeping the same tone of voice, confident, focused, and clear. The design language supports both storytelling and data-heavy communication.
The final identity gave Founders a solid and distinctive voice in the startup space. It looks sharp, modern, and ready for growth. The brand now speaks clearly to its different audiences, from founders to investors, and sets a strong foundation for the company’s next phase.
