Client
Fill Me
Year
2018 until present
Scope of Work
Art Direction | Graphic Design
Location
Switzerland
Fill Me began as a Swiss startup in 2017 with a clear mission: reduce single-use plastic through a reusable, well-designed glass bottle. The initial product was a modest collection of custom bottles, crafted from high-quality borosilicate glass and strategically placed in select stores. The challenge was to create a full visual and product identity from scratch, one that would evolve naturally as the brand grew. It needed to look fresh, premium, and accessible, appealing to a young audience while standing out in a competitive market of sustainable products.
The tone was set around simplicity, quality, and calmness. Soft colors, clean compositions, and minimal graphic elements became key visual traits. The art direction remained consistent across campaigns, packaging, and online channels, always aligned with the brand’s eco-conscious values and lifestyle positioning.
From the start, I contributed to the logo and product design, and created the full range of bottle graphics. As the brand matured, so did its design system: illustrations, icons, and image treatments were developed for use across web, social media, packaging, print, and retail. Each visual asset was crafted to express the same clarity and attention to detail as the product itself.
Over the years, Fill Me evolved into a complete design ecosystem. I supported the expansion of the bottle collection for both the online store and physical retail. The design scope also grew, from packaging and advertising materials to seasonal campaigns, stationery, and personalized client editions. Many customers and businesses recognized the uniqueness of the brand and requested custom-designed bottles, making personalization a key part of the brand experience.
From a small idea in 2017, Fill Me has become a thriving and refined Swiss brand, youthful, intentional, and visually consistent. This ongoing collaboration has shaped a clear and distinctive identity, both online and offline. The result is a flexible brand system that continues to grow, while staying true to its original purpose: high-quality design with a sustainable heart.
